Who is Zedneram Imagery?
Zedneram Imagery is a fashion photography business that promotes people of color in the modelling business.
Overview
Zedneram Imagery's owner needed a logo that would capture the fresh, unconventional appeal of the business' photography and clearly define the company's brand across all messaging formats.
The Project
As Zedneram was a play on the business owner's name, I fashioned a typographic logo whose basic elements suggested both the edges and definition as well as the shadows and deep shades that marked the photographer's style. For the logo itself, I selected a serif font to achieve this effect and wove letters together while opting for shapes in shades of smoke gray. I used another font for the company's name–something that projected the persuasive and exotic photographic style.
What Happened
After the logo was created, patrons, clients, and professional contacts mentioned that they liked the modern image that the business projected.
What They Said
"Jonathan is so great. I was so excited when he showed it to me. I never expected him to come up with a logo that played with my name and the company name at the same time—and that it would look so great, too."
D. Hyter, Owner, Zedneram Imagery
