Who was Digital Blends?
Digital Blends was an independent music recording label.
Overview
I wanted a set of consistent, attractive materials to reinforce my company's brand with record distributors, PR firms, retail stores and consumers. I was especially interested in representing the label's music, a rich and hearty mix of digital and organic sounds.
The Project
For the logo, I crafted a modern, looping image based on the initials of the record label's name. The name itself played on mixing metaphors of rich, organic coffee and dance music terminology and I selected a corresponding palette of coffee and gold tones. Once finalized, the logo and logotype were incorporated into an accompanying business card design as well as labels for the company's products.
What Happened
The label launched with some modest success. I felt the company's image was well-represented by it's identity collateral and felt confident using the materials for promoting the business.
