Who was Bootique?
Bootique was a boutique fashion label based in London, England. The company specialized in women's apparel.
Overview
Bootique was launching its business and the company's principal wanted a business card design to go with the mod, curvacious logo she had already selected. She was concerned about insuring the company's image as a fun, youthful brand that would be adding a fresh new look in the marketplace.
The Project
The first thing that came to my mind when I sat down to work on the cards was a plush hanger. So I went and found the perfect image to work into the design. The owner was a big fan of bright pastels, so worked in shades of pink and orange. I enjoyed making these cards a great deal.
What They Said
"The business cards were brilliant. I especially loved the hanger Jonathan added beneath the logo. He mixed humor and a fun style into marketing the company's image."
V. El-Rayyes, Bootique
