Who is Intrax English Institute?
Intrax English Institute offers English language training programs, internships and certificate programs in the U.S. and Canada.
Overview
Intrax English Institute had expanded to a new location and was preparing an annual program brochure that significantly altered the company's course offerings, registration information and visual identity. The institute requested that their existing website be expanded, updated and redesigned to integrate new content and the fresher aesthetic being developed for the brochure.
The Project
Despite only having a two week window to make a substantial set of improvements, Jonathan quickly gathered and prioritized requirements, drafted a plan for action and secured buy-in with Intrax English and the Intrax marketing department.
What Happened
Production was rapid and fast-paced but the project's results clearly warranted the effort. Following launch, the site experienced a significant and sustained increase in traffic and was able to provide interested students with everything they needed to contact the institute and arrange for enrollment.
Redesign also included adding back-end improvements (using Cold Fusion dynamic pages) that significantly improved Intrax English Institute's ability to quickly update their site with new content. As a result, important program announcements and calls-to-action were much more successful in drawing new business.
What They Said
"We needed somebody like Jonathan for a long, long time. Prior to his guidance on improving our website, the content was frequently out of date and we had to wait too long to make changes for our marketing campaigns to be effective and reach our students in a timely fashion. And the new site looks great, too! He is so committed to the customer and it really shows."
K. Kohut, Director Of Operations, Intrax English Institute
