Who is Intrax Cultural Exchange?
Intrax Cultural Exchange is a leading provider of domestic and international cultural exchange programs with a participants focus.
Overview
Intrax Cultural Exchange had committed to overhauling the company's identity and wanted a professional, yet inviting corporate website that would extend the revamped brand's presence online and increase the number of international partners interested in representing Intrax programs abroad to paying participants.
The Project
After meeting extensively with the Intrax marketing department to develop a deep understanding of the project's requirements, I provided the leadership and focus necessary to guide the4 design and production of the website from conception to launch. Production entailed speedy delivery and constant communication with resources throughout Intrax to ensure that website launch was timed with other company rebranding events.
What Happened
Since launch the Intrax site has experienced a doubling of traffic and a 50% increase in the number of prospective partners submitting online inquiries for application.
What They Said
"I was really pleased with the way Jonathan was able to help us by pulling this website together. We were working under a tight deadline and had significant goals we were seeking to accomplish. Jonathan was highly organized and methodical in his approach—and a great troubleshooter, too. And despite all of the hurdles we had to jump, we were able to launch the website in time to support the company's new identity."
D. Taormino, Director Of International Marketing, Intrax
