jmmueller

Bootique was launching its business and the company’s principal wanted a business card design to go with the mod, curvacious logo she had already selected. She was concerned about insuring the company’s image as a fun, youthful brand that would be adding a fresh new look in the marketplace.

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I wanted a set of consistent, attractive materials to reinforce my company’s brand with record distributors, PR firms, retail stores and consumers. I was especially interested in representing the label’s music, a rich and hearty mix of digital and organic sounds.

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Zedneram Imagery’s owner needed a logo that would capture the fresh, unconventional appeal of the business’ photography and clearly define the company’s brand across all messaging formats.

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Claria sought to rename and rebrand itself as the company began to pursue a different business strategy. Upper management wanted a website that would project this new identity and convey tightly focused messaging and style.

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NOA’s aging website was in bad need of a revamp. When I approached them, the company was willing to consider a redesign that would update its look while leaving the site’s content unchanged.

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